Steps taken in the field of Marketing.

Steps taken by Railway in the field of Marketing –

Various types of schemes have been launched by Marketing and Sales Organization to attract and increase traffic.

Steps taken in field of Freight Marketing:-

1. Freight Incentive Scheme : -

i. Incentive scheme for loading bagged consignment in OPEN and FLAT wagon;

ii. Liberalized Automatic Freight rebate scheme for traffic loaded in Traditional Empty Flow Direction.

iii. Incentive scheme for Freight forwarders

2. Transportation Product:-

(i) Block Rake

(ii) Mini rake;

(iii) Two point rake

(iv) Multi point Rake

(v) Two and Multi point Rake ( For other than covered wagon)

(vi) Rake from two Originating Terminals; and

(vii) Rake from two Originating Terminals (other than covered wagon).

3. Liberalized Wagon Investment scheme (LWIS)

4. Wagon Leasing Scheme (WLS )

5. Terminal Development Scheme ( TDS)

6. Terminal Incentive cum Engine on load scheme (TIELS)

7. Roll on Roll off scheme (RORO)

8. Operation of NMG Rake.

9. Operation of Jumbo rake.

10. Merry –Go-Round (MGR)

11. Setting up of Private Goods Terminal

12. Facility of stacking in Railway Premises with the help of Central Warehousing Corporation (CWC).

13. Liberalization of Rates and Dynamic Pricing Policy.

14. Uniformity in working hours and business hours,

15. 24 hours working in Goods shed.

16. Simplification of Demurrage and Whafage rules.

17. Liberalization of siding rules.

18. Facility of free advance stacking before loading.

19. Freight Operation Information System ( FOIS)

20. Electronic registration of demand for wagon (e-RD)

21. Electronic transmission of Railway Receipt (e-TRR)

22. Electronic payment of freight (e-Payment)

23. Notification of various routes for operation as CC + 6 tonne& CC + 8 tonne.

24. Manufacturing wagons with 25 Ton axle load.

25. Enhancement in carrying capacity of wagons.

26. To permit private container operators to operate container train (PCO)

27. Container Rail Terminal (CRT)

28. Introduction of Dedicated freight corridor (DFC )

29. Setting up of Multi Modal Logistic Park.

30. Special Freight Train Operator (SFTO)

31. Automobile Freight Train Operator (AFTO)

32. Auxiliary Hub for Automobile Traffic

33. Simplification of Coal and Coke rates.

34. Concession given to the short distance traffic.

35. Private Freight Terminal (PFT)

Steps taken in the field of Parcel Marketing:-

1. Leasing of SLR

2. Millennium Parcel Service.

3. Teevra Gati Seva (TGS)

4. Parcel Cargo Express Train (PCET)

5. Simplification of parcel rates.

6. Leasing of VPU & VPH

7. Computerization of Parcel service.

8. Refrigerated Van service

9. Online registration of Lease holder.

10. Special Parcel Train Operator (SPTO)

11. To grant permission for operation of Parcel van to the PCO

Steps taken in the field of Passenger Marketing-

1. Computerization of Reservation office.

2. Unreserved Ticketing System (UTS)

3. Rail Travel Service Agent (RTSA )

4. Tatkal Seva, Premium Tatkal Seva.

5. Coaching Operation Information System (COIS).

6. Integrated Train Enquiry System (ITES)– (Enquiry through call centre)\

7. Public Address System (PAS)

8. National train Enquiry System. (NTES)

9. Issuing unreserved and season ticket through ATMs.

10. Reservation through Internet (I-ticket & E-ticket).

11. Issuing tickets through ATVM.

12. Cash-Coin & Smart Card operated Ticket Vending Machine (CoTVM)

13. To encourage tourism based on rail road through IRCTC.

14. Issue Season ticket through IRCTC.

15. Online booking of Retiring Room

16. Online Booking of FTR coach/Train

17. Operation of tourist train.

18. Enhance Carrying capacity of coaches.

19. Operation of LHB coaches.

20. Introducing GaribRath Trains

.

21. Operation of Suvidha Train

22. Operation of tourist trai

23. Alternate Train Accommodation Scheme (ATAS)

24. Cancellation of PRS ticket on website and 139

25. Flexi Fare for Rajdhani, Shatabdi & Duranto Trains.

26. Dynamic policy for fare

27. Facility of tourist coupon ticket on Mumbai suburban section

28. Up gradation of reserved passenger.

29. Passenger profile management system (PPMS).

30. Facility of providing reserved ticket at Post Offices and Petrol Pumps

31. Jan Sadharan Ticket Booking Sewa (JTBS).

32. Yatri Ticket Suvidha Kendra (YTSK)